About LEE

LEE is a nonpartisan network of leaders at all stages of life and career. We provide 1:1 coaching, meaningful member-to-member connections, and skill-building opportunities to support and inspire members to increase access and opportunity in their communities. (wearelee.org)

We are a civic leadership development, membership organization. We equip LEE members with the tools, resources, and industry knowledge they need to take collective action and create change in their communities – whether that’s through policymaking, elected leadership, advocacy, or grassroots organizing. LEE believes that effective leaders who are grounded in their values and experiences can make a difference in their communities.

LEE is an outcomes-oriented organization that operates in an entrepreneurial environment deeply invested in continuous improvement. LEE is proud to be certified as a Great Place to Work, and to offer generous compensation, a virtual work setting that includes flexible scheduling, and a values-driven benefits package. 

Position Summary:

The Director, Platform Automation & Engagement is responsible for enabling relevant, personalized member experiences that support strategic marketing objectives across the entire member journey. Optimizing for relevance, consistency, and scalability, this role leverages marketing technology and data to deliver automated – yet valuable – evergreen experiences to our members across their many segments, and across all their stages of experience with LEE.

This role operationalizes program-specific marketing strategies at scale, ensuring technically sound execution across all member journeys, while strategy, audience selection, and content creation are handled by other teams.

The Director, Platform Automation & Engagement reports to the Senior Director, Platform Engineer & Strategist.

Due to the high volume of applications, the hiring team will prioritize review of completed applications which includes resume submission and the completion of a short answer question.

Position Location: Remote

Travel Requirements: 10% or less; anticipated travel for team meetings and retreats (potentially once or twice per year)

Responsibilities: 

Automation Strategy & Management (40%)

• Serve as the internal expert on LEE’s automation tools, collaborating with staff and vendors to maintain, scale, and optimize the system for organization-wide member engagement

• Partner with the Senior Director, Platform Engineer & Strategist, and LEE’s Technology team leader to define and execute implementation, testing, monitoring, and debugging plans to ensure seamless connectivity and reliable member experiences

• Translate member journey strategies into automation rules, triggers, and segmented audiences that deliver at scale

• Continuously research, recommend, and implement new automation features and platform enhancements to expand organizational capacity for engagement

• Provide data-driven recommendations and technical best practices to inform cross-team engagement strategies

• Collaborate with the Member Marketing team to ensure content, segmentation, and automation logic are strategically aligned and technically integrated

Campaign Execution & Delivery (30%)

• Apply insights into member motivations, challenges, and engagement behaviors to inform automation design and campaign delivery

• Build, test, and deploy marketing campaigns and evergreen nurtures to acquire, retain, and re-engage members

• Ensure all campaigns are platform-optimized, and designed with UX best practices

• Leverage dynamic content and personalization capabilities to increase campaign relevance and scalability across the full spectrum of member engagement

Analysis, Reporting & Optimization (20%)

• Partner with cross-team colleagues to track, analyze, and report campaign performance across the member experience

• Continuously optimize automation workflows and evergreen campaigns using data-driven insights

Special Projects (10%)

• Lead or contribute to team-level, org-wide, or cross-team special projects to accelerate impact as assigned by manager or designee

• Provide short-term coverage of other Director-level duties during a leave, vacancy, or PTO

Minimum Qualifications: 

• Bachelor’s degree or commensurate years of work experience (If you do not hold a Bachelor’s degree an additional 4 years of relevant experience is required. If you hold an Associate’s degree an additional 2 years of relevant experience is required.)

• 5+ years of relevant professional experience including experience in digital marketing, ideally in customer marketing (vs. demand generation)

• Deep knowledge of Salesforce Marketing Cloud, Marketo, and other relevant tools

• Expertise in creating complex audience segments, dynamic content, and personalized journeys that successfully engage members or other target audiences

• Demonstrated ability to design and optimize full lifecycle campaigns (onboarding, engagement, retention, re-engagement, and win-back)

• Strong ability to build dashboards, track KPIs, and design/interpret tests to improve performance

• Ability to extend campaigns beyond email to SMS, push, in-app, and social retargeting

• Strong communication and cross-functional coordination skills without a fear of over communication

• Understanding of CAN-SPAM and CCPA; ability to ensure compliant data practices

• Extremely detail-oriented and organized, able to manage multiple projects to meet deadlines

• Demonstrated understanding of conversion copywriting and UX best practices

• Experience managing email campaigns and email distribution lists

• An extremely high bar for quality

• Strong, demonstrated commitment to LEE’s mission, core values, and theory of change

• Ability to communicate and collaborate within a geographically dispersed team

• Experience managing or mentoring team members or cross-functional contributors

• Ability to champion new marketing approaches and secure buy-in from diverse stakeholders

Preferred Qualifications: 

• Proven experience working with Salesforce and Segment 

• Proven experience designing customer journey maps and/or developing experiences that deliver customer value full-journey (i.e., at each stage)

• Skilled in evaluating technology vendors, negotiating contracts, and managing budgets

Physical Requirements & Work Demands: 

• This position is primarily a sedentary role working with colleagues based around the country using remote technologies.

• The person in this position will need to have the ability to travel to in-person meetings in various U.S. cities.

The statements in this description represent typical elements, criteria, and general work performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the job.

Application Submission:

Thank you for considering LEE as a future employer, we are eager to review your application and learn more about your experiences and interest in LEE's mission.

We encourage you to submit your application at your earliest convenience. Due to the high volume of applications, the hiring team will prioritize review of completed applications which includes resume submission and the completion of a short answer question.

We do not have an application deadline for this position and we will review applications on a rolling basis. For additional information, please visit the Frequently Asked Questions section on LEE's Careers website: https://wearelee.org/who-we-are/careers/.

Benefits and Pay

The position level for this role is Director 1 and the corresponding pay range for this position is $81,700-$123,120. Pay is competitive and based upon relevant experience and cost of labor for your location. Learn more about compensation here: https://docs.google.com/document/d/1kUbPtNQiPIjWA4xbEaEY08RLQ-ZeO49wd8dc1v3U_s8/edit?usp=sharing. In addition, LEE offers a comprehensive benefits package that includes health, dental, and vision coverage for spouses, families, and domestic partners where LEE covers up to 85% of premium costs; 100% employer-paid basic life and AD&D insurance and short and long-term disability insurance; a retirement package with 5% employer match; parental leave benefits; home office setup fund; ongoing virtual work benefits for phone and internet; generous paid time off and an organization-wide winter break between Christmas Day and New Year’s Day. For more information, please review LEE's Careers website: https://wearelee.org/who-we-are/careers/#:~:text=Time%20Regular%20Staff-,Care%20For%20Your%20Health,-We%20cover%20up.

Commitment to Equal Opportunity and Diversity

LEE is committed to equal employment opportunity, and as an organization committed to diversity, and the perspective of all voices, we consider applicants equally of ancestry, race, gender, age, color, sexual orientation, military or veteran status, religion, creed, marital status, disability, medical condition, political affiliation, national origin, genetic information, and any other characteristic protected by federal, state, or local law. We reasonably accommodate staff members and/or applicants with disabilities, provided they are otherwise able to perform the essential functions of the job and accommodation would not pose undue hardship on LEE.

If a reasonable accommodation is needed to participate in the job application process, please contact staffing@wearelee.org and a member of our team will be in touch with you shortly to address your request.